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"CPM." CPM is an acronym for "cost per M," where "M" could be the ancient Roman numeral for 1,000. Translation: CPM could be the price your online will pay to have its banner advertisement displayed 1,000 times on a website, at.g, the cost of 1,000 banner views. So, for example, if the CPM to build up on a website is $80.00 your business will pay $80.00 you'll find 1,000 banner views.